frooti_fizz7
frooti_fizz9
frooti_fizz1
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frooti_fizz2
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Frooti Fizz

Frooti Fizz

Frooti Fizz

Frooti Fizz

Frooti Fizz

Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognizing a fresh new evolution of these beloved Indian brands. We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy.

For the entire project go to:
sagmeisterwalsh.com


Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognizing a fresh new evolution of these beloved Indian brands. We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy.

For the entire project go to:
sagmeisterwalsh.com 

Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognizing a fresh new evolution of these beloved Indian brands. We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz:
she's funky, fresh & full of energy.

For the entire project go to:
sagmeisterwalsh.com

Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognizing a fresh new evolution of these beloved Indian brands.
We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy.


For the entire project go to:
sagmeisterwalsh.com

Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognizing a fresh new evolution of these beloved Indian brands.
We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy.

For the entire project go to:
sagmeisterwalsh.com

Credits

Credits

Credits

Credits

Credits

CAMPAIGN CREATIVE / ART DIRECTOR: 
Jessica Walsh


CLIENT CMO: Nadia Chauhan


DESIGNERS: Matteo Giuseppe Pani, Felipe Rocha, Daniel Brokstad, Fumi Omori, Chen Yu, Angela Iannarelli, Gabriela Namie, Yaya Xu, Joao Lucas, Heejae Kim


ANIMATION DIRECTION: Jessica Walsh,
Justin Gammon


ANIMATORS: Karan Singh, Yaya Xu,
Daniel Brokstad, Joao Lucas


3D ARTISTS: Pablo Alfieri, Pierre Bourjo,
Joao Lucas


RETOUCHING: Daniel Plateado,
Ekaterina Markevich


CAMPAIGN CREATIVE / ART DIRECTOR: Jessica Walsh

CLIENT CMO: Nadia Chauhan

DESIGNERS: Matteo Giuseppe Pani, Felipe Rocha, Daniel Brokstad, Fumi Omori, Chen Yu, Angela Iannarelli, Gabriela Namie, Yaya Xu, Joao Lucas, Heejae Kim

ANIMATION DIRECTION: Jessica Walsh, Justin Gammon

ANIMATORS: Karan Singh, Yaya Xu, Daniel Brokstad, Joao Lucas

3D ARTISTS: Pablo Alfieri, Pierre Bourjo, Joao Lucas

RETOUCHING: Daniel Plateado, Ekaterina Markevich

CAMPAIGN CREATIVE / ART DIRECTOR: 
Jessica Walsh

CLIENT CMO: Nadia Chauhan

DESIGNERS: Matteo Giuseppe Pani, Felipe Rocha, Daniel Brokstad, Fumi Omori, Chen Yu, Angela Iannarelli, Gabriela Namie, Yaya Xu, Joao Lucas, Heejae Kim

ANIMATION DIRECTION: Jessica Walsh,
Justin Gammon

ANIMATORS: Karan Singh, Yaya Xu,
Daniel Brokstad, Joao Lucas

3D ARTISTS: Pablo Alfieri, Pierre Bourjo,
Joao Lucas

RETOUCHING: Daniel Plateado,
Ekaterina Markevich

CAMPAIGN CREATIVE / ART DIRECTOR: 
Jessica Walsh

CLIENT CMO: Nadia Chauhan

DESIGNERS: Matteo Giuseppe Pani, Felipe Rocha, Daniel Brokstad, Fumi Omori, Chen Yu, Angela Iannarelli, Gabriela Namie, Yaya Xu, Joao Lucas, Heejae Kim

ANIMATION DIRECTION: Jessica Walsh,
Justin Gammon

ANIMATORS: Karan Singh, Yaya Xu,
Daniel Brokstad, Joao Lucas

3D ARTISTS: Pablo Alfieri, Pierre Bourjo,
Joao Lucas

RETOUCHING: Daniel Plateado,
Ekaterina Markevich

CAMPAIGN CREATIVE / ART DIRECTOR : 
Jessica Walsh

CLIENT CMO: Nadia Chauhan

DESIGNERS: Matteo Giuseppe Pani, Felipe Rocha, Daniel Brokstad, Fumi Omori, Chen Yu, Angela Iannarelli, Gabriela Namie, Yaya Xu, Joao Lucas, Heejae Kim

ANIMATION DIRECTION: 
Jessica Walsh,

Justin Gammon

ANIMATORS: Karan Singh, Yaya Xu,
Daniel Brokstad, Joao Lucas

3D ARTISTS: Pablo Alfieri, Pierre Bourjo, Joao Lucas

RETOUCHING: Daniel Plateado,
Ekaterina Markevich

Matteo Giuseppe Pani © 2018 

Matteo Giuseppe Pani © 2018 

Matteo Giuseppe Pani © 2018 

Matteo Giuseppe Pani © 2018